The Lumineers

// services

Digital

Web design

Creative Production

Our team at Ride or Cry lead the digital marketing and social strategy for Cleopatra in collaboration with Grant Hathaway and Onto Entertainment —efforts that redefined direct-to-fan engagement and were highlighted by Hypebot for striking the right balance between authenticity and commercial success. Later, under Team Computer, served as the production company for the Brightside visual trilogy—“AM Radio,” “Where We Are,” and “Big Shot”—in partnership with Dualtone Records.

ABOUT

The Lumineers are an American folk-rock band known for their raw, heartfelt songwriting and electrifying live performances. Since their breakout hit Ho Hey, they’ve become one of the most successful touring acts in modern Americana, selling out arenas and headlining major festivals worldwide. Their albums — The Lumineers, Cleopatra, III, and Brightside — have all achieved critical and commercial success, with multiple platinum certifications and global chart debuts. Their blend of authenticity, cinematic storytelling, and emotional resonance has cemented them as one of the defining bands of their generation.

SCOPE CLEOPATRA

For Cleopatra, our team at Ride or Cry produced a fan-centered digital and experiential campaign that deepened The Lumineers’ connection with their audience. We organized an on-set fan meet-and-greet during the “Ophelia” music video shoot, giving fans the chance to take stills with the band and become part of the story. We designed and built the official Cleopatra website and developed the “You’ve Been On My Mind” interactive experience, allowing fans to upload photos and send personalized messages to loved ones. The campaign generated hundreds of thousands of social shares and became a viral engine that drove excitement and emotional engagement leading up to the album’s release.

SCOPE BRIGHTDSIDE

For Brightside, Team Computer was the production company behind all three music videos — “AM Radio,” “Where We Are,” and “Big Shot.” The scope of work spanned large-scale, multi-location shoots, with two productions in Los Angeles and one at the lead singer’s high school in New Jersey, where students participated on set. The productions were cinematic in scale: “Where We Are” required a full warehouse build out with suspended car wreckage overhead and strict safety coordination, while “Big Shot” featured complex practical scenes and live animals, including a trained coyote. Each project balanced emotional storytelling with ambitious technical execution, resulting in a trilogy that visually and thematically elevated The Lumineers’ Brightside era.

CREDITS

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Watch Videos:

AM Radio

Big Shot

Where We Are

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THE LUMINEERS – “AM RADIO”

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Director
Nicholas Sutton Bell

Producers
Jennifer Pearl
Dylan Bell

Assistant Producer
Sophia Hillard

Director of Photography / Cinematographer
Dylan Bell

Band
Wesley Schultz
Jeremiah Fraites

Cast
Mariah Heley-Wright – Dancer
Darcy McDonald – Musician
Kacar Morales-Thorne – Painter

Gaffer
David Spadora

Swing / Grip
Alex Ferrigno

1st Assistant Camera
Liam Dillon

2nd Assistant Camera / DIT
David Andrews

Set Production Assistant
Justice Dilworth

EMT
Jordan Zales

Guitar Technician
Shawn (last name not listed)

Management
Sara Full – Band Manager
Anthony Hook – Assistant Manager
Matt Maher – Talent Manager
Anna Kolander – Talent Manager

Locations
The View – Ridgewood, NJ
Ramsey High School – Ramsey, NJ
Bell House – Ramsey, NJ

Production Company
Team Computer in partnership with Dualtone Records

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THE LUMINEERS – “WHERE WE ARE”

Director
Nicholas Sutton Bell

Producers
Jennifer Pearl
Dylan Bell

Assistant Producer
Sophia Hillard

Production Designer
Tony Zamora

Band
The Lumineers

Cast
Cait Fairbanks – Female Lead
Male Lead (unnamed on call sheet)

Camera Department
Thomas Dean – Steadicam Operator
Jinuk Lee – 1st Assistant Camera
Hermexial Drexilus – 2nd Assistant Camera
David Andrews – Digital Imaging Technician

Grip & Electric
Chris Hartsell – Key Grip
Manchin Hsiung – Grip
Shawn Anderson – Gaffer
Benjamin Champagne – Swing
Glenn McDougald – Swing
James Swartz – Electric

Hair & Makeup
Trisha Heal

Set PAs
Kevin Wright
Bob Koenig

Support
Shawn Sequeira – SAS Rentals
Benay’s Bird & Animal Rentals – Animal Provider

Management
Sara Full – Band Manager
Anthony Hook – Assistant Manager
Matt Maher – Talent Manager
Anna Kolander – Talent Manager

Location
Imperial Art Studios, 1101 S. Hill St., Los Angeles, CA

Production Company
Team Computer in partnership with Dualtone Records

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THE LUMINEERS – “BIG SHOT”

Director
Nicholas Sutton Bell

Producers
Jennifer Pearl
Dylan Bell

Director of Photography / Cinematographer
Dylan Bell

Gaffer
Genevieve Evans

Key Grip
Timothy Maloney

1st Assistant Camera
Julia Pasternak

Swing
Benjamin Champagne

Cast
Brandy Bonomo – Mother
Tarek Ghadban – Robber
Olana Schultz – Baby

Management
Sara Full – Band Manager
Anthony Hook – Assistant Manager
Matt Maher – Talent Manager
Anna Kolander – Talent Manager

Location
4319 Price St. #8, Los Angeles, CA

Production Company
Team Computer in partnership with Dualtone Records

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The Lumineers

CREDITS

THE LUMINEERS – “AM RADIO”

DirectorNicholas Sutton Bell

THE LUMINEERS – “WHERE WE ARE”

THE LUMINEERS – “BIG SHOT”

Director
Nicholas Sutton Bell