Bremont "Rob Holland"

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Executive Producer

Bremont Watches sought to bring renewed attention to their limited edition Wright Flyer timepiece—crafted using original 1903 Wright Flyer aircraft material—on the anniversary of the first flight. Team Computer produced a multi-platform campaign combining aviation storytelling, high-end horology, and cinematic social media execution featuring Rob Holland, 11x U.S. National Aerobatic Champion and 5x World Freestyle Champion. The creative challenge was to connect the pioneering spirit of the Wright Brothers with modern aviation mastery, fusing cinematic storytelling with digital-first execution to demonstrate how high-end luxury brands can activate live storytelling moments in technically demanding environments.

Creative Production & Cinematic Execution

The campaign delivered a cinematic 1-minute hero film featuring Rob Holland performing aerobatics in his MXS airplane while wearing the Wright Flyer watch. The creative approach used black and white cinematography for historical sequences, transitioning to color during flight for visual symbolism that bridged aviation's past and present. Working with director Henry Behel and partnering with INSTA360 for in-cockpit camera systems, the production captured both the precision of aerobatic performance and the craftsmanship of the timepiece. The technical collaboration enabled flight POV coverage that immersed viewers in the experience while maintaining the luxury brand aesthetic Bremont required.

Social Media Strategy & Live Activation

The content was strategically released in sync with the Wright Brothers' anniversary, followed by a social media takeover during the 2021 EAA AirVenture Airshow. Team Computer managed live posting, storytelling, and audience engagement on Bremont's Instagram throughout the event, creating real-time content that connected the brand with aviation enthusiasts at the world's largest aviation gathering. The cross-platform story tied aviation innovation and human achievement to Bremont's brand heritage, positioning the Wright Flyer timepiece within a narrative of continuous progress in flight technology and human capability.

Impact & Campaign Performance

The campaign achieved significant measurable growth with 721K+ impressions, 283K+ unique website visits, 65.3% engagement increase, and 10.9K+ direct interactions. These results demonstrated how luxury watchmaking could be successfully positioned within aviation culture through authentic partnerships and technically sophisticated content production. The project exemplified Team Computer's capability to execute high-stakes brand storytelling in challenging production environments while maintaining creative quality and strategic focus. The Bremont x Rob Holland campaign established a template for how heritage brands could leverage live events, athlete partnerships, and immersive cinematography to drive engagement and commercial outcomes.

CREDITS

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Client: Bremont Watches, London
Production Company: Team Computer

Executive Producer / Creative Director
Jennifer Pearl

Client Executives
Nick English – Co-Founder, Bremont Watches
Giles English – Co-Founder, Bremont Watches

Talent
Rob Holland – 11x U.S. National Aerobatic Champion, 5x World Freestyle Champion

Director / Cinematography
Team Computer Studio

Director of Photography (In-Cockpit Partner)
INSTA360

Producer
Team Computer

Story & Concept Development
Henry Behel
Jennifer Pearl
Rob Holland

Aerial Coordination & Safety
Rob Holland Ultimate Airshows
FAA Flight Safety Unit – Oshkosh AirVenture 2020

Digital & Social Media Campaign
Team Computer Digital Team
Jennifer Pearl – Campaign Producer
Orea Guthire– Campaign Producer
Sophia Hillard – Campaign Producer

Partnerships & Collaborations
INSTA360 – In-Cockpit Camera Technology Partner
EAA AirVenture – Airshow Partner
Bremont Watches HQ (London) – Brand & Editorial Oversight

Location
EAA AirVenture, Oshkosh, Wisconsin, Santa Paula Airport (KSZP)