American Ballet Theatre

// services

Stills & Video Production

Campaign Management

Creative Producer Services

It was the artistic director’s last season and we were tasked with creating a special farewell video kicking off the summer season at the Metropolitan Theatre in New York City. I Produced & developed a multi-video & stills campaign in collaboration with dance Tik Tok influencer Sean Lew & fashion photographer Fabrizio Ferri. The work utilized unique camera moves to engage and inspire through the power of world class dance at the highest standards.

ABOUT

American Ballet Theatre (ABT) is one of the premier ballet companies in the world, renowned for its dedication to preserving the classical ballet tradition while embracing innovation. Founded in 1939, ABT has captivated audiences with breathtaking performances of iconic works and groundbreaking contemporary pieces.

OUTCOME

During its 2022 Summer season at the Metropolitan Opera House, American Ballet Theatre (ABT) presented 40 performances from June 13 to July 16, generating total revenue of $6,703,966 from the sale of 91,042 tickets. The ads were displayed in subways, NYC streets, and online across a variety digital formats.

SCOPE OF PROJECT

For major arts organizations such as the American Ballet Theatre, the project scope includes full video production services covering discovery, pre-production, production, and post-production phases. Each stage includes detailed deliverables such as storyboarding, scheduling, location scouting, casting, and technical setup. These productions generally follow Association of Independent Commercial Producers (AICP) standards, which define the quality, technical, and legal parameters of professional film work. Rigorous union adherence. Safety and insurance documentation. Certified labor for all technical work. AICP-level quality and production control. Clear legal and financial accountability through signed releases and indemnification clauses.

CREDITS

Production Company
Team Computer

Executive Producer
Clair Grupp

Producer
Jennifer Pearl

Producer PA
Kendra Gelner

Production Coordinator
Orea Guthrie

Assistant Production Coordinator
Sophia Hillard

Director
Sean Lew

Director of Photography
Scott David Winn

Production Designer
Sebastian Leon

Gaffer
Julian Velez

Best Electric
Justin Lee

Electric
Paul Bolles (Conan)

Key Grip
Riad Deeb

Grip
Bliss Bussant

Grip
Jack Foster

Steadicam Operator
Thomas Dean

1st AC
Ines Portugal

2nd AC
Joe Robinson

DIT
David Andrews

Art PA
Noah Schmitz

Set PA
Tim Colao

Set PA / Runner
Bharat Gurwani

Artistic Director
Kevin McKenzie

Executive Director
Janet Rolle

Chief Marketing Officer
Lourdes Liz

Creative Services Coordinator
Bethany Beacham

Social Media & Content Strategist
Connor Holloway

Production Stage Managers
Jeremiah Bischoff / Danielle Ventimiglia

Director of Production
Vincent Roca

Technical Director
Richard Koch

Prop Master
Paul Wells

Prop Man
Steven Dunbar

Head Carpenter
Brian Kaffel

Carpenters
Bobby Godwin
Trent Ware

Daily Crew Hire
Jose B
Jonathan Bracken
Marco V
James

Wardrobe Supervisor
Tomoko Ueda-Dunbar

Wardrobe
James Graber
Megan Quarles

Wigs and Makeup Supervisor
Rena Most

Assistant Hair & Makeup Supervisor
Jill Haley Gugliuzza

Hair Stylists
Alyssa Battersby
Bobbie Zlotnik
Sarah Levine

BTS
Joao Menegussi
Cy Doherty
James Whiteside

Photographer
Fabrizio Ferri

Cast
Isabella Boylston
Gillian Murphy
Hee Seo
Christine Shevchenko
Devon Teuscher
Herman Cornejo
Thomas Forster
Calvin Royal III
Cory Stearns
Catherine Hurlin
Gabe Stone Shayer
Zimmi Coker
Breanne Granlund
Erica Lall
Betsy McBride
Jarod Curley
Patrick Frenette
Sung Woo Han
Jose Sebastian

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