Subaru “Always There”

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Creative Producer

Subaru “Always There” is a national commercial produced by Picture North, celebrating Subaru’s enduring message of reliability, family, and emotional connection. Filmed at Malibu Creek State Park, the story follows a father and daughter over time, symbolizing the steadfast role Subaru vehicles play in life’s most meaningful journeys. The project highlights the Solterra’s position as both a technological innovation and a quiet witness to human experience.

Story and Visuals

The film unfolds through natural light, grounded performances, and elegant visual storytelling. Time passes subtly as the daughter grows, her memories intertwined with moments shared in and around the Solterra. Each scene builds emotional continuity, transforming the car into a metaphor for presence—something that quietly endures while life evolves. The tone is cinematic yet intimate, avoiding spectacle in favor of authenticity and emotional truth.

Production Excellence

The production executed a tightly coordinated single-day shoot involving environmental permits, aerial cinematography, and a multi-department crew. The project brought together Director Henry Behel, DP Rob Russell, Key Grip Julio Barrera, and Gaffer Michael Morones, all working in harmony to capture cinematic realism with efficiency. Every department contributed to the seamless cohesion that defines Picture North’s reputation for precision and artistry.

Brand Storytelling

More than a car commercial, Always There serves as a brand statement on constancy and care. Subaru’s Solterra stands as a symbol of trust and sustainability—rooted in the everyday lives of families who rely on it. By blending visual poetry with emotional realism, the piece elevates Subaru’s narrative from transportation to transformation, reminding viewers that the company isn’t just building vehicles, but lifelong companions for the road ahead.

CREDITS

Director
@henry.behel

Production Co
@picture.north

Editor
@cwolf79

Producer
@pearlypearlmagic

EP(s)
@martin.rodahl
@nehainfocus
@ryanpatrickusd

DP
@robrusselldp

Prod Design
@yarobanduro

Sound Design
@jackgoodmansound

1st AC
@zackeryrt

2nd AC
Estefania Pulido

Steadi
@dylan_burzinski

Gaffer
@erickchaseson

KG
@jon_von_julio

Grip
Jason Kovalic

Color
@parkerjarvie
@company_3

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