Alexa Meade Installation Artist

// services

Strategy

Branding and Identity Design

Digital Marketing

Working with Alexa Meade was a fusion of art, illusion, and strategy. Known for transforming real people and spaces into living paintings, she already had a viral global following. Our goal was to evolve her brand and marketing to match her artistic vision. We led a full rebrand—spanning identity, web, video, and social strategy—and doubled her audience in six months, creating a cohesive, high-impact digital presence that reflected the boldness of her work.

ABOUT

Alexa Meade is an award-winning artist known for painting directly onto people and environments to create the illusion of a two-dimensional world. Her work includes Ariana Grande’s “God is a Woman” video, exhibitions at the National Portrait Gallery and Art Basel, and her immersive Fifth Avenue show Wonderland Dreams. Honored by The Tribeca Film Festival and recognized by Google Arts & Culture, Alexa’s work continues to redefine the boundaries between art and reality.

CHALLENGE

Alexa Meade applies paint directly to models and the surrounding scene, creating the illusion that real life people and places are inside the world of a 2D painting. Our challenge was to increase fan engagement and commission leads through an on-going creative marketing strategy.

OUTCOME

A strategic rebrand—logo, monthly content calendars, collateral, signage, website, video and collateral, social media marketing- We doubled her numbers in 6 months - from 200k to 500k on Facebook & 70k to 140k on Instagram. We executed across Twitter, Facebook, Instagram, Snapchat, Tumblr, and Reddit.

CREDITS

TedTalk

Facebook: @alexameade

Youtube: Alexa Meade

Instagram: @alexameadeart

Twitter: @alexameadeart

Color of Reality press

The New York Times: “Lil Buck and Jon Boogz, Wearing Paint as They Tell a Tale.” Sep 18, 2016. Wikipedia
The FADER: “This Wondagurl-Soundtracked Dance Piece Tackles America’s Harsh Realities.” Sep 6, 2016. The FADER
StandardVision: LA premiere announcement and recap. Sep 5–6, 2016. StandardVision
Designboom: “Hypnotic, perspective-bending body-art film…” Jan 12, 2017. Designboom
Nowness feature page. 2016–2017 era coverage. Nowness
Los Angeles Review of Books: critical essay placing the film in BLM context. Jun 26, 2018. Los Angeles Review of Books
TwistedSifter: overview and embed. 2016–2017. TwistedSifter

“The Proposal” press (painted proposal shoot)

ABC News / Good Morning America: “Man Uses Eye-Popping 2D Art to Propose to Girlfriend.” May 2016. ABC News
Business Insider: “A couple got engaged while looking like 2D paintings.” May 2016. Business Insider
Refinery29: “Human Paintings Viral Street Art Proposal.” May 2016. Refinery29
Bustle: “Living-mural proposal… will blow your mind.” May 2016. Bustle
Alexa’s video posts documenting it: YouTube and Facebook.