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The Aces

// services

Digital Marketing

Strategy

Design

// Live website

https://youtu.be/lTgtQZHnXqw?si=pJ0ApBEpk6L76buc

When The Aces prepared to launch their single "Sleepy Eyes," they needed more than just another music release—they wanted an immersive experience that would bring fans closer to the band while creating authentic buzz around the new track. The goal was to transform a traditional promotional campaign into an interactive event that felt personal, playful, and genuine to The Aces' brand identity.

Our Solution

We partnered with Red Bull Media House to produce a live-streamed sleepover experience that brought fans directly into the fun. The multi-camera production featured professional motion graphics, seamless picture-in-picture transitions, and broadcast-quality production values that elevated the intimate sleepover concept into a premium viewing experience. The evening included interactive elements like game night competitions, live raffles, and an authentic Q&A session where The Aces connected directly with their audience. Fans weren't just watching—they were participating, with the band actively engaging with comments and creating spontaneous moments like asking "who's bringing the beads to our party so we can make friendship bracelets!" To amplify fan involvement, we developed a UGC campaign inviting supporters to submit their own sleepover videos dancing and celebrating to "Sleepy Eyes." The Aces personally selected winners for the most adorable submissions, adding a layer of recognition that made fans feel truly seen by their favorite band.

The Results

The campaign achieved remarkable engagement, drawing several thousand live attendees to the virtual sleepover event. The authentic, unscripted moments between the band and their community created the kind of genuine connection that can't be manufactured. We maximized the content's lifespan by creating strategic cutdowns for social media, transforming the live event into dozens of micro-content pieces that kept the conversation alive across platforms. The UGC submissions provided additional authentic content that we distributed across The Aces' social channels, creating a feedback loop of fan excitement and participation. The campaign successfully positioned "Sleepy Eyes" not just as a new single, but as a shared experience between The Aces and their devoted fanbase—exactly the kind of emotional connection that turns casual listeners into lifelong supporters.

What We Delivered

Multi-camera live stream setup in partnership with Red Bull Media House Professional motion graphics and picture-in-picture integration Real-time interactive elements (games, raffles, Q&A) Broadcast-quality production for an intimate concept Fan Engagement Strategy UGC video campaign with fan sleepover submissions Winner selection and prize fulfillment Real-time community interaction and moderation Content Distribution Social media cutdowns and micro-content creation Multi-platform distribution strategy Ongoing conversation management across channels Results Several thousand live event attendees Extensive UGC content library Sustained social media engagement Authentic band-to-fan connection moments

Credits

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THE ACES– “Sleepy Eyes” UGC

Band

Cristal Ramirez – Lead vocals, guitar

Alisa Ramirez – Drums, backing vocals

McKenna Petty – Bass

Katie Henderson – Lead guitar, backing vocals

Producer, Creative Concept
Jennifer Pearl

THE ACES– “Sleepy Eyes Sleepover” (Live Stream)

Managing Director of Red Bull Records
Gregory Serge Hammer

Vice President, Global Brand Integration
Scott Slutzky

Chief Creative officer
Storme

Producer, Campaign Strategy, Creative
Jennifer Pearl

Chief Creative officer
Fiona Frawley

Project Manager
Fiona Frawley

Marketing
Nic Chang

Live Stream Tech
Red Bull Media House

Nic Changhelpoed – Director of Photography / Camera Dept. (The Aces “Sleepy Eyes Sleepover”)

Katie Heller – Senior Producer, Red Bull Media House Live Productions

Jonas Rojas – Executive Producer, Music & Live Content

Michael Tronick – Supervising Producer, Red Bull Media House Music Partnerships

Nina Vega – Production Coordinator, Red Bull Media House (Beartooth Livestream)

Ryan Bosworth – Technical Director, RBMH Live Operations

Ari Levy – Line Producer, Red Bull Media House Creative

Chris Cunningham – Post Supervisor, Red Bull Media House Studios

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