At Red Bull Records, I developed breakthrough creative marketing strategies that transformed how artists connected with their audiences. My approach centered on identifying emerging platforms and technologies that could authentically amplify artist narratives while creating scalable, repeatable tactics for the entire roster. Working closely with Project Directors and Marketing teams, I conceptualized and executed campaigns that went beyond traditional promotional methods, focusing instead on immersive experiences that gave fans unprecedented access to artists' worlds. This philosophy of innovation-first thinking allowed me to pitch and produce activations that not only served immediate marketing goals but also positioned Red Bull Records at the forefront of digital music marketing.

The crown jewel of my tenure was BLXST's Guide to LA, an immersive Apple Maps experience that earned a Clio Award and broke new ground for the music industry. I identified Apple Maps as an untapped opportunity for organic audience growth and partnered with the rising West Coast hip-hop artist to create an intimate journey through Los Angeles. The guide featured custom video clips and audio liners showcasing BLXST's favorite local businesses, restaurants, and cultural landmarks, allowing fans to experience the city through his perspective. Managing external creative teams and production budgets, I oversaw the project from concept to execution, ultimately establishing Red Bull Records as the first record label publisher on Apple Maps Guides—a historic milestone that opened doors for similar activations, including a subsequent Atlanta guide with Killer Mike.