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// services
Marketing Strategy
E-commerce
Digital Strategy
// Live website
CreativeWare's Los Angeles studio brought Phantogram's aesthetic to life through meticulous handcrafted design. Each specialty ring was carefully fabricated to reflect the band's signature style—merging the tangible with the ethereal. Photographer Travis Shinn captured the collection through striking campaign imagery that elevated the pieces beyond traditional product photography, creating visual stories that resonated with the band's artistic identity. The limited production run ensured exclusivity, transforming each piece into a wearable artifact that connected fans directly to the artists they love. This wasn't mass-produced merchandise; it was a genuine collaboration between musicians and makers, designed to feel as special in your hands as it looked online.
The Campaign
Strategy: Multi-channel launch combining social media buzz, email marketing, and influencer partnerships
Timeline: September 24: Lineup announcement and organic teaser content
October 1-15: Active sales period with targeted promotions Execution: Pre-launch social teaser campaign featuring unboxing videos and product integration
Coordinated email blasts at launch and pre-close
Cross-promotion with fellow artists and influencers
Strategic paid social advertising on Facebook and Instagram
Optimized e-commerce experience with conversion-focused design updates
The Results
The campaign drove significant engagement across multiple touchpoints, successfully converting fan enthusiasm into sales during the limited one-week window. Through targeted advertising, organic social momentum, and strategic email marketing, we created urgency around these exclusive pieces while maintaining the premium, artist-collaboration positioning.
The Creative Vision
CreativeWare's Los Angeles studio brought Phantogram's aesthetic to life through meticulous handcrafted design. Each specialty ring was carefully fabricated to reflect the band's signature style—merging the tangible with the ethereal. The limited production run ensured exclusivity, transforming each piece into a wearable artifact that connected fans directly to the artists they love. This wasn't mass-produced merchandise; it was a genuine collaboration between musicians and makers, designed to feel as special in your hands as it looked online.
Credits
Client
Justin Ware // Creative Ware
Producers
Jennifer Pearl
Orea Guthrie
Assistant Producer
Sophia Hillard
Design
Davey Leavitt
Paid Media & CRO
Intensify
