challenge
TinyBot, dedicated to serving professionals and DIY enthusiasts in the automotive community, entrusted Team Computer with the task of creating a website to address various UI/UX challenges. We embarked on revamping their brand and crafting a website that not only reflects the streetwear ethos but also ensures a user-friendly experience. By seamlessly blending automotive expertise with streetwear aesthetics, we aimed to provide visitors with an engaging and intuitive platform to explore TinyBot's products and services, catering to both professionals and enthusiasts alike.
outcome
Our primary objective was to streamline the browsing experience for TinyBot's extensive range of vinyl film products, ensuring easy accessibility for users. This involved implementing a search function to simplify product discovery and unifying imagery from various sources for visual consistency. Additionally, we initiated a significant art direction overhaul, introducing a fresh look and feel to TinyBot's product photography to enhance brand aesthetics and storytelling capabilities. We revamped the homepage to effectively highlight top products and convey the brand's narrative. Furthermore, we introduced Wrap Academy, an educational platform aimed at empowering users with knowledge about vinyl film applications and automotive aesthetics, enriching the overall TinyBot experience with valuable insights and resources.
