CHALLENGE
Loaded, in the midst of rebranding, confronted significant challenges with its website, hindering effective communication and management. The website's inability to clearly convey Loaded's identity, services, and talent roster, coupled with its rigid structure demanding excessive development work for updates, poses a substantial obstacle. Moreover, performance issues like slow loading times and a design-centric approach over substance underscore the pressing need for a comprehensive redesign.
OUTCOME
We created Loaded 2.0, a website that seamlessly integrates functionality and design, prioritizing flexibility, performance, and user experience. Key objectives include crafting a homepage that succinctly presents Loaded's offerings, implementing a talent roster with dynamic metrics, and developing individual talent pages.
ABOUT
Since 2016, Loaded has supported best-in-class content creators with full-service management, helping them build compelling brands and businesses that push gaming forward. They represent some of the most influential, dynamic, and beloved creators in gaming.
SCOPE OF PROJECT
UI/UX
CMS Build
Website Design
Custom Website Styleguide
Development
