CHALLENGE
The departure of ABT's artistic director marked a significant moment for the renowned dance company, requiring the creation of distinctive farewell videos and stills to inaugurate the summer season at the Metropolitan Theatre in New York City. This endeavor entails capturing the director's legacy through carefully selected footage, testimonials, and performances that highlight their impact on ABT and the broader dance community.
OUTCOME
In collaboration with the esteemed dance TikTok influencer, Sean Lew, we spearheaded the production of ABT's 2023 Summer season campaign from start to finish. Our partnership resulted in captivating videos and stills that utilized innovative camera techniques to showcase world-class dance at its peak, aiming to captivate and inspire audiences. Leveraging these assets, ABT successfully promoted the summer theater experience across diverse platforms, including out-of-home advertising, social media channels, and the official website, ensuring broad reach and engagement among audiences.
SCOPE OF PROJECT
Still Photography
Video Stills
Production Services
Project Management
