CHALLENGE
Alexa Meade applies paint directly to models and the surrounding scene, creating the illusion that real life people and places are inside the world of a 2D painting. Our challenge was to increase fan engagement and commission leads through an on-going creative marketing strategy.
OUTCOME
A strategic rebrand—logo, monthly content calendars, collateral, signage, website, video and collateral, social media marketing- We doubled her numbers in 6 months - from 200k to 500k on Facebook & 70k to 140k on Instagram. We executed across Twitter, Facebook, Instagram, Snapchat, Tumblr, and Reddit.
SCOPE OF PROJECT
Strategy
Online Marketing
Messaging
Branding and Identity Design
Web Design and Development
Video Production
Video Production
We shadowed Alexa to San Francisco to shoot the commissioned portraits or Dan Levine and Cristina Cordova. After the shoot, Dan proposed marriage to his girl friend while they were both living street art. This campaign reached 11.6 million people.